How Data Analytics Is Changing TV

Traditional Pilots vs. Viewer Measurement Few know and appreciate that one of the best examples of the power, indeed the magic, of modern data analytics is Netflix’s series House of Cards (HOC).   Indeed, HOC registers as one of the most successful TV and video programming introductions of all time. Yet, what is most remarkable is how HOC was developed and introduced. As HOC star Kevin Spacey explained in… Read More

Comcast, TiVo, AT&T, Dish: Four Possible Q4 Video Strategies

Consolidation, Diversification Rule the Day It is wise to occasionally remind readers of the reason behind this column’s name, “Mixed Signals.”   “Mixed Signals” got its name because so many of the video silos we construct to help us understand and organize the chaotic video marketplace are rather artificial. This is another way of saying that the businesses and signals… Read More

Programmatic and Relevant Ads: Successfully Tapping the Universal Passion

Ad-Blocking App Misses the Point   It was one of those “Ah-ha” moments. It then turned quickly into an out-loud “What!!!???” moment.   The San Francisco Bay Area’s KGO radio station was talking over-the-air with an anonymous technology editor, labeled an “expert” on the topic of advertising. It was mid-afternoon last Friday, Sept. 18.   The topic was ad-blocking, specifically… Read More

Time Warner Still a Target as HBO NOW Battles Netflix

Corrects in 8th paragraph that HBO, combined with Time Warner’s Cinemax, has 122 pay-TV subscribers worldwide. NEW YORK (TheStreet) — It might not officially be on the market, but Time Warner (TWX – Get Report) may still prove to be an attractive acquisition target. Though CEO Jeff Bewkes successfully fought off the hostile approaches of Rupert Murdoch’s Twenty-First Century Fox… Read More