What FANGs Entrance Into the Billboard Business Means for a Resilient Industry

Buying a billboard operator would seem anachronistic move for a global cloud power such as Netflix. Large urban signage is already a part of Reed Hasting’s playbook, but is it where Netflix should invest hundreds of millions? By Chris Nolter Apr 7, 2018 12:20 PM EDT Welcome to billboards, Netflix. Netflix Inc.’s (NFLX) reported interest in Los Angeles billboard company Regency Outdoor Advertising may seem… Read More