An essential way — and one of the best ways — “Mixed Signals” has ever seen to understand a business is to survey and understand its participants.
Thus, if one were to analyze the auto industry, one might spend a lot of time with either or both of its users and/or its executives (the latter of whom themselves are responsible to analyze and interpret the demands of their users).
In a similar context, I recently viewed an article within Multichannel News, entitled “10-Year Forecast: Cable Subs Down, Revenue Up,” written by Mike Farrell, that recounted some recent pay TV subscriber growth estimates from a firm’s presenter that stated that cable will decline to 56.8 million; satellite will increase to 34.6 million in 2014, and then decrease to its current number of 33+ million.; and telco TV will increase to 17.2 million, in the next 10 years